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Founded in 2006 by the Seiders brothers in Austin, Texas, the brand Yeti revolutionized outdoor cooling products with its initial offering, the Tundra Hard Cooler. The brand has since diversified, continuously pleasing rugged adventurers with its range of ultra-durable coolers. Yeti coolers, renowned for their extreme insulation properties and robustness, are designed to endure various outdoor conditions. Yeti's products are engineered for reliability and longevity, from hard coolers and ice chests to more versatile soft coolers, catering to users' active lifestyles.

Yeti's product lineup boasts hard coolers such as the portable Roadie, the resilient Tundra Haul, and the innovative Silo, each offering superior ice retention, durability, and resistance to harsh weather conditions. On the other hand, the brand's soft coolers, including the rugged Yeti Hopper series and the convenient Daytrip Lunch Bag, offer remarkable thermal performance in lightweight, easily transportable designs. These soft-sided coolers, particularly the Hopper series, balance the insulation capabilities of their hard counterparts with added portability, maintaining ice for 1 to 3 days based on various factors like cooler type, ice quantity, and external temperatures. Whether embarking on a short excursion or a multi-day adventure, Yeti's coolers stand up to the challenge.

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